When you think of brand communication, you probably associate it with cold-callers and arrogant salesmen offering stuff that you would never want in the middle of the night. However, what if we told you that you were wrong? What if we told you that brand communication was all about interacting with the customers and building a sense of loyalty and integrity with the customers.
Brand communication is just that! It is all about how a brand communicates with their customers and essentially building a rapport with them. Humans are drawn towards brands that show that they are trustworthy and stay true to their word.
Traditionally though, you probably think of us as just communicating via printed materials such as posters, flyers and such but as the world and culture changes, we have to adapt with it to deliver that same experience in a different format. As the world has changed, so have we. Communications nowadays are more and more personal and social than they were in the past. With the emergence of social networking and televisions, we have adapted to becoming more visual and you have to admit, that as every day passes, more and more brands are breaking down the barriers to enter your life and sell their products to you.
Engaging with the customer and creating a feeling that the brand is loyal to you, your ethics and everything else is the heart and soul of brand communication. Without this ‘communication’, the brand would get no-where and you would have no one to trust would you? There are subtle tricks that every brand does to make you believe they are the one for you, the one that you must use forever. Just think about it next time you look at an advert, it’ll never be the same will it? Keep your eye out for those little communication tricks!