Facebook to share more user data with Advertisers
Facebook is about to start sharing more and more user data with their advertisers. For avoiding the legal problems which may come for sharing these data, they have rewritten their privacy policy.
The changes, announced by PR boss Elliot Schrage, suggest Facebook will give its paying customers more details about how their adverts perform. User data will be “anonymised”, the new policy says.
“This information allows advertisers to do what is commonly called ‘conversion tracking’, which helps them measure the effectiveness of their ads and make them more relevant,” Schrage wrote.
“Most advertisers already do this in other places on the web. Should Facebook provide this, we’ll continue to respect your privacy by not sharing your information with advertisers, and we’ll anonymize any information we receive.”
Then facebook may also share the location of its users. The rewritten privacy policy is also pointing to this.
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“When you share your location with others or add a location to something you post, we treat that like any other content you post (for example, it is subject to your privacy settings). If we offer a service that supports this type of location sharing we will present you with an opt-in choice of whether you want to participate.“
Facebook invited users to comment on the new policy for seven days before it is adopted. More here .
