Microsoft Sued over the Name BING
A small St. Louis-based organization by the name of Bing! Information Design is suing Microsoft for using the Bing name with their relatively new search (or decision) engine, Bing. Bing! alleges trademark infringement as well as unfair competition, claiming “Microsoft’s use of the name dilutes the value of it and confuses the public about the companies’ relationship to each other.” The design company has used the name since 2000 and has pending application for registration of The Mark.
The design company is looking for “actual and punitive damages including having Microsoft pay for corrective advertising to remedy the confusion it caused.” The actual monetary amount was not disclosed.
According to a Microsoft spokesperson, who spoke to Ars Technica, “We believe this suit to be without merit and we do not believe there is any confusion in the marketplace with regard to the complainant’s offerings and Microsoft’s Bing.”
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